BENETTON

We’ve been working hand in hand with Benetton for 10 consecutive years. on this occasion, we were invited to create a video to showcase the redesign of their pACKAGING line. We imagined a futuristic factory where each fragrance pack evolves one by one, revealing its new look in motion. Produced fully in 3D, the piece blends art direction and animation to give the repack a bold, dynamic expression true to Benetton’s colorful spirit.